A Great Brand Doesn't Chase Buyers

I have encountered so many businesses (I will not call them brands) looking so desperate in the market. They try to show themselves as the best, most effective and/or most affordable brand out there.

Even after much input on aesthetics, lowered prices, and shouting about how 'great' they are. They still do not attract the best clients to sustain them. This explains why 9/10 startups die within the first 3 years of their operations.

Sadly, most of these startups are those in the creative industry because everyone else is doing exactly what everyone else is doing: competing on pricing aesthetics and talking about how big, modern and effective they are.

How about you stop merely running a business and start creating a brand? A business buys and sells to make a profit. It is mostly anchored on price. A brand, on the other hand, sells more than the product. It sells intangible things like value and experiences.

Customers who buy your products based on how they feel are more loyal than those who buy because of functionality. A client rather says, "They were expensive, but I really loved their professionalism. I loved how I was treated." That's value and a good experience. 

How do you sell value? How do you just turn from a profit-making business to a valuable brand? How do you stop chasing clients and make them drawn to you?

1. Understand your audience's desires: Identify what your target audience truly wants. What core values and beliefs do they hold that your product or service can connect with?

2. Understand their motivations: Go beyond the surface to uncover the emotions and aspirations linked to these desires. How can your offering satisfy these deeper emotional needs?

3. Leverage visual psychology: Recognize the impact of aesthetics. Visuals are powerful in stirring emotions. Consider what design, imagery, or presentation will emotionally engage your audience.

4. Communicate effectively: Deliver your message in a way that resonates with your audience. Tailor your pitch or campaign to align with the desires and beliefs of the specific group you're targeting.

Don't forget to follow me on socials for more entrepreneurial tips 

1. TikTok - https://tiktok.com/@silomastephen

2. Instagram - https://instagram.com/silomastephen