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Digital Marketing and E-Commerce Comprehensive Training
Courses Digital marketing

Digital Marketing and E-Commerce Comprehensive Training

322 Students
33 Lectures
Digital Moran
Digital Moran

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About the Course
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What Will You Learn?

Mastery of SEO techniques to increase website visibility and traffic
Development of effective social media marketing strategies
Proficiency in email marketing to build and maintain customer relationships
Creation and implementation of compelling content marketing campaigns
Understanding of online advertising methods including PPC, display ads, and affiliate marketing
Insights into e-commerce platforms and best practices for managing online stores

About This Course

Digital Marketing & E-Commerce Comprehensive Training provides a thorough grounding in the principles and practices of digital marketing and e-commerce. Covering essential topics such as SEO, social media marketing, email marketing, content strategy, and online advertising, it is designed to equip learners with the skills needed to effectively promote and sell products or services online. By blending theoretical knowledge with practical applications, this training ensures that participants are well-prepared to navigate and succeed in the dynamic world of digital commerce.



Requirements

Basic understanding of marketing principles is beneficial but not required
Access to a computer with internet connectivity
Willingness to engage in practical assignments and projects
Participation in discussions and collaborative activities
Commitment to completing all course modules and assessments
Requirements
Digital Moran
Digital Moran
(2)
44 Courses
1759 Students
Digital Moran is a community-based talent incubator and grassroots tech movement. It is dedicated to empowering rural and underprivileged youth in Kenya by providing free, accessible digital skills training. The organization's mission is to challenge the belief that success can only be found in the city. It provides a direct path from learning to earning by equipping youth with high-value digital skills in areas like web design, graphic design, digital marketing, and AI. Digital Moran operates on a "tools, not handouts" philosophy. It consists of two main parts: the Digital Moran Academy, a free online learning hub with over 50 courses, and the Digital Moran Agency, an exclusive marketplace that ...
Digital Moran
Curriculum Overview

This course includes 1 modules, 33 lessons, and 0 hours of materials.

Digital Marketing & E-Commerce Comprehensive Training
33 Parts
Introduction to Digital Marketing & E-commerce
Free
Volume -
Intro Video
Free
Volume -
The Customer Journey & the Marketing Funnel
Free
Volume -
Digital Marketing & E-commerce Strategy
Free
Volume -
Measure Performance Success
Free
Volume -
Introduction to attract and engage customers
Free
Volume -
Understand Search Engine Optimization (SEO)
Free
Volume -
Apply Search Engine Optimization (SEO)
Free
Volume -
Search Engine Marketing and Display Advertising
Free
Volume -
Introduction to Social Media Marketing
Free
Volume -
Social Media Strategy, Planning, and Publishing
Free
Volume -
Listening and Engagement on Social Media
Free
Volume -
Paid Social Media
Free
Volume -
Social Media Analytics and Reporting
Free
Volume -
Introduction to Email Marketing
Free
Volume -
Types of Email Marketing
Free
Volume -
Useful Tools for Email Marketing
Free
Volume -
Collect and Analyze Email Campaign Data
Free
Volume -
Marketing Analytics and Measurement
Free
Volume -
Use Metrics From Google Analytics and Google Ads
Free
Volume -
Measure the Success of Marketing Campaigns
Free
Volume -
Share Metrics and Insights with Stakeholders
Free
Volume -
Introduction to E-commerce and Online Stores
Free
Volume -
Learn About Online Stores
Free
Volume -
Ads and Campaigns in E-commerce
Free
Volume -
Engage Customers with an Online Store
Free
Volume -
Introduction to Building Customer Loyalty Online
Free
Volume -
Prep for Jobs in Digital Marketing & E-commerce
Free
Volume -
Analyze Trends for an Online Store
Free
Volume -
What Do Digital Marketers & E-commerce Professionals Do?
Free
Volume -
What Makes Digital Marketing and E-Commerce So Exciting?
Free
Volume -
What Jobs Are Available in Digital Marketing and E-commerce?
Free
Volume -
Outro Video
Free
Volume -
Certificates
1 Parts
Course Certificate
Course Certificate
If you pass all the lessons in this course, you will receive this certificate.
Type Course Certificate
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This Course Includes

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Course Specifications

Sections
1
Lessons
33
Capacity
Unlimited
Duration
13:59 Hours
Students
322
Created Date
8 Aug 2024
Updated Date
22 Feb 2025
Digital Moran
Digital Moran

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